Klaus Miller is an Assistant Professor of Marketing at HEC Paris.

His research lies at the intersection of empirical quantitative marketing, management economics, and information systems. He focuses in particular on pricing, advertising, customer management, and the role of data in the digital economy. His work relies on quantitative empirical modeling, applied econometrics, distributed statistical computing, causal machine learning, and large-scale field and lab experiments.

Klaus Miller is a Hi! PARIS Chair Holder for the 2021-2024 period with the project “The Economic Value of User Tracking.” His research examines the economic role of user tracking in digital advertising and how it affects online publishers, advertisers, users, and policymakers.

Through this project, he explores key questions such as: What is the price of privacy for online consumers? What is the impact of privacy regulation? And what are the economic costs of such regulations for firms?

His work aims to better measure the real value of user data in advertising markets, while helping decision-makers understand the trade-off between targeted advertising business models and the protection of user privacy.

Learn more about his Hi! PARIS Chair here.